Nicktoons Rebrand
I was thrilled to be asked to direct the rebranding of the Nicktoons network in the spring of 2014. Our internal group worked closely with Sibling Rivalry to come up with a destination that reflected the values and aesthetics of our sweet spot audience: the 9-year-old boy. With a combination of art styles, a hand-drawn typeface and irreverent language, the results surpassed all expectations. This is the signature launch spot: The Nicktoons Anthem.
Kids’ Choice Sports 2015
Kids’ Choice Sports let’s kids celebrate their favorite athletes in an action-packed, all-star show. Together with the in-house team we came up with a fresh take on the look and feel of the show. This will be the first year that the signature logo blimp turns into a mascot – a happy pairing.
Nick Sports
Nick Sports was another project I had the opportunity to work on with Sibling Rivalry. Nick Sports is a 2-hour programming block on Wednesday nights devoted to all things sports.
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