Rebranding Nickelodeon

Nickelodeon, a sibling of MTV, uses its logo to anchor the anything-goes cacophony of styles and messages that make up the brand identity. I was asked to put together a bible with the goal of reigning in the endless interpretations of the logo. With an infinite variety of shapes and ideas, some guidelines were needed to keep the ship upright. We came up with the idea of an Einstein-like professor, who knew a lot more than you did, to reinforce good logo practices. Even though it felt like school, it was more like art than math class.