ABOUT

About me

I’m an award-winning creative director/ strategist specializing in visual design, branding, and communications strategy with 15-plus years of creating impactful work. I specialize in developing collaborative creative by leading the planning, design, and execution of brand experiences, products, services and campaigns. I’m experienced in building and leading successful design teams in a variety of environments from large media companies to innovative start-ups. Currently I am a mentor in the Portfolio Project in the Communications Practice Master’s program at Columbia University and previously I was an adjunct professor of Illustration at Parsons School of Design. I also served for three years as a director on the national board of AIGA, the professional association for design, the largest and oldest design organization in the world.

My Skills

• Creative leadership
• Creative direction in print, TV, digital, social
• Brand launch strategy
• Brand implementation
• Storytelling & engagement strategy
• Identity development
• Strategic writing
• Creative talent and team building
• Research
• Competitive analysis
• Internal audits
• Market research
• Data analytics
• Consumer journey & segmentation
• Persuasive presentation
• Design thinking
• Video production