Select case studies

About me

I’m an award-winning creative director/ strategist specializing in visual design, branding, and communications strategy with 15-plus years of creating impactful work. I specialize in developing collaborative creative by leading the planning, design, and execution of brand experiences, products, services and campaigns. I’m experienced in building and leading successful design teams in a variety of environments from large media companies to innovative start-ups. Currently I am a mentor in the Portfolio Project in the Communications Practice Master’s program at Columbia University and previously I was an adjunct professor of Illustration at Parsons School of Design. I also served for three years as a director on the national board of AIGA, the professional association for design, the largest and oldest design organization in the world.

My Skills

•Creative leadership
•Creative direction in print, TV, digital, social
•Brand launch strategy
•Brand implementation
•Storytelling & engagement strategy
•Identity development
•Strategic writing
•Creative talent and team building
•Competitive analysis
•Internal audits
•Market research
•Data analytics
•Consumer journey & segmentation
•Persuasive presentation
•Design thinking
•Video production